James Anderson is a Senior News Editor for digital news outlet Channel Futures, which hosts the largest IT Partner Event in North America, Channel Partners. In this episode we dive into the beginnings of the Technology Services Distributer (TSD) Industry and how discontent resellers and customers paved the way for the modern Technology Advisor role.

Conversation Highlights:
[01:11] Introducing our guest, James Anderson
[04:52] The history of TSDs
[08:49] Leveraging onboarding tools
[09:48] Biggest players in the TSD world
[12:35] The role of the Technology Advisor
[15:26] Discussing data aggregation
[17:52] Benefits of the Technology Advisor
[23:37] Changing priorities within organizations
[26:56] Discussing Channel Futures
[28:36] Camaraderie in the cybersecurity world
[31:10] Anderson's message to the world

Notable Quotes:

• "There is this phase, trusted advisor, that you will hear in our industry, and who doesn't want a trusted advisor, right?" James Anderson [17:53]
• "You're trying to be an ally, and you're trying to not make it about the sale, not make it about rushing it, not any quarterly quotas, it's just about being present and vulnerable for your customers." James Anderson [32:02]

Connect With James AndersonLinkedIn: https://www.linkedin.com/in/james-anderson-74894a5a/X: @JamesAndersonCP

The IT Matters Podcast is about IT matters and matters pertaining to IT.