The IT Matters Podcast is about IT matters and matters pertaining to IT.

In this episode of IT Matters, host Aaron Bock interviews Jim Marascio, Principal & Chief Executive Officer of Equals 11.

Conversation Highlights:

• How attending a coding camp in fourth grade led Jim to a career in IT (0:43)
• What the organizational structure of a company reveals about their IT department (05:31)
• Jim explains what Equals 11 is and how they help businesses with CRM (8:45)
• What CRM means to a company and how it will evolve in the marketplace (13:21)
• Why Jim chose to work with Salesforce and how the product works for businesses (16:01)
• Trends and predictions with Salesforce (23:50)
• Challenges that businesses face with implementing Salesforce and misusing the software (30:22)
• How Salesforce is leveraging AI (36:52)
• The #1 piece of advice Jim would give to millions of people, in his technology state of the union address (42:32)

Resources Mentioned:

• 24:07 – Salesforce Report
• Quality data proves critical to business performance – Experian Data Quality

About Jim Marascio:

Jim Marascio is the Principal and CEO at Equals 11, a certified Salesforce Consulting Partner. Prior to launching Equals 11, Jim served as the Chief Delivery Officer for Accelerance, a global software advisory and consulting firm, Chief Technology Officer at both DART Innovation, a retail technology company, and 11Giraffes, a globally deployed SaaS company in the digital signage space, and CIO at Portrait Innovations, a national retailer.

Jim’s career has been built around the software engineering space, particularly in SaaS platforms generating and processing large volumes of data, as well as systems integration, and global software outsourcing. He loves to build software products, and to help other companies to build and manage software engineering teams.

In his free time, Jim loves to travel and explore. He spends a lot of time volunteering on advisory and charity boards. He is an avid sports fan, especially of college football and NHL hockey.