Today, many small to medium-sized business (SMBs) don’t have a formal, long-term business strategy in place, much less an official technology roadmap that aligns their ruse of digital tools with their business goals.

This white paper will examine the topic of a technology roadmap by taking a closer look at what it is, the benefits it can provide, and best practices any SMB can follow to develop their own complete digital strategy. SMBs can do this development, either on their own, or through close collaboration with an experienced technology advisor.

Key Takeaways From This Report:

• “86% of SMBs ‘strongly agree that technology is changing their industry,’ but less than one-third have a documented technology plan for the short-term future.”
• “Many SMBs may be using outdated systems that are reaching or have reached end-of-life by the vendor.”
• “Developing a comprehensive technology roadmap …  is one of the most effective ways any SMB can objectively gain organizational alignment on future initiatives to drive growth and margin improvement.”

Table of Contents:

• Executive Summary
• Technology Roadmaps: Often Overlooked But Very Important
• Digital Transformation Success: Domino’s Pizza
• What is a Technology Roadmap
• Business Benefits: The Catalyst for Future Success
• Aligning Technology Initiatives to Support Business Strategy: Elements of A Complete Roadmap
• How Should SMBs Build a Complete Roadmap?
• Summary: “Hope is Not a Strategy”
• Next Steps